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Wishing Wall - IONIQ Tour / Digital screen

Wishing Wall - IONIQ Tour

Discipline: Interior Architecture

Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour

Discipline: Interior Architecture

The Wishing Wall was a key feature of a roadshow conceived to strengthen Hyundai’s eco-friendly image and showcase its IONIQ eco models. Immersed in a future-oriented and innovative atmosphere that resembles IONIQ’s brand identity, the Wishing Wall encouraged visitors to reflect on the future of e-mobility and leave a message for future generations. Inspired by the action of making a wish while throwing a coin, once visitors step in front of the Wishing Wall, a flow of digital liquids forms a 3D digital mirror of the visitor’s body on the screen. Assisted by a hostess, visitors can record a 15-second wish and share it on social media.

  • TARGET GROUPS Consumer / User, Other target groups: Urban Liberals (35-55)

  • TARGET REGIONS Europe, Specific country/region: Roadshow in 4 cities (Frankfurt, Amsterdam, Oslo and Milan)

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

INNOCEAN Worldwide Europe GmbH

INNOCEAN Worldwide Europe GmbH
Frankfurt a. M., Germany

Carlo D'Aquino (Creative Director), Miriam Köhler, Matthias Schlich (Digital Art Direction), Dirk Adler (Unit Leader S & D), Alexander Hamm (Architect)

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Design

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

Jiyun Park, Jihoon Lee, Scott Noh

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