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The Wishing Wall was a key feature of a roadshow conceived to strengthen Hyundai’s eco-friendly image and showcase its IONIQ eco models. Immersed in a future-oriented and innovative atmosphere that resembles IONIQ’s brand identity, the Wishing Wall encouraged visitors to reflect on the future of e-mobility and leave a message for future generations. Inspired by the action of making a wish while throwing a coin, once visitors step in front of the Wishing Wall, a flow of digital liquids forms a 3D digital mirror of the visitor’s body on the screen. Assisted by a hostess, visitors can record a 15-second wish and share it on social media.
Hyundai Motor Company
Seoul, South Korea
INNOCEAN Worldwide Europe GmbH
Frankfurt a. M., Germany
Carlo D'Aquino (Creative Director), Miriam Köhler, Matthias Schlich (Digital Art Direction), Dirk Adler (Unit Leader S & D), Alexander Hamm (Architect)