Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
Wishing Wall - IONIQ Tour
2018

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Wishing Wall - IONIQ Tour

Digital screen

Hyundai Motor Company

The Wishing Wall was a key feature of a roadshow conceived to strengthen Hyundai’s eco-friendly image and showcase its IONIQ eco models. Immersed in a future-oriented and innovative atmosphere that resembles IONIQ’s brand identity, the Wishing Wall encouraged visitors to reflect on the future of e-mobility and leave a message for future generations. Inspired by the action of making a wish while throwing a coin, once visitors step in front of the Wishing Wall, a flow of digital liquids forms a 3D digital mirror of the visitor’s body on the screen. Assisted by a hostess, visitors can record a 15-second wish and share it on social media.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Design
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
INNOCEAN Worldwide Europe GmbH

INNOCEAN Worldwide Europe GmbH

Frankfurt am Main, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Roadshow in 4 cities (Frankfurt, Amsterdam, Oslo and Milan)
Target Groups
Consumer / User, Other target groups: Urban Liberals (35-55)

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