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MyLOTTE Typeface Design / Typeface design

MyLOTTE Typeface Design

Discipline: Communication

MyLOTTE Typeface Design

Discipline: Communication

MyLOTTE is a corporate typeface developed for LOTTE DFS to enhance its corporate identity and differentiate itself. The origami pattern, part of LOTTE DFS’s brand identity, is reinterpreted according to the forms and traits of Korean and English graphemes. Soaring diagonal lines used as a hidden motif accentuate the company’s bold image. The font’s identity and uniqueness is highlighted in rising oblique lines at the upper part of the stem and in the detail of the links between the two strokes. It is designed for use in the Korean and English languages with four widths to achieve visual congruence, even when characters of different languages are displayed together.

  • TARGET GROUPS Consumer / User, Specific sub-group: People who visit LOTTE DUTY FREE STORE

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LOTTE DUTY FREE

LOTTE DUTY FREE
Seoul, South Korea

Design

LOTTE DUTY FREE

LOTTE DUTY FREE
Seoul, South Korea

A Ra Jo, O Mi Kwon, Yu Mi Kim

Design

YOONDESIGN GROUP

Yoondesign Group
Seoul, South Korea

Kwang Gyu Lim, Hye Im Lee

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Design

Total Impact

Total Impact
Seoul, South Korea

Jei Chagh

Design

Daehong Communications

Daehong Communications
Seoul, South Korea

Yumi Jung