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Grandpa Soy / Food packaging

Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy
Grandpa Soy

Discipline: Packaging

Grandpa Soy
Grandpa Soy

Discipline: Packaging

The inspiration for this package comes from a Taiwanese tradition of wrapping string around glass bottles to protect them. The designers placed elaborately folded cardboard at top and bottom in order to avoid damage to the glass, then joined the two ends by the same cord string that is used to wrap the bottle. An intended side-effect is that the product packaging resembles a hot air balloon. This design lets customers clearly see the product without unwrapping it, while minimizing the use of paper at the same time.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Specific country/region: TAIWAN

  • TARGET GROUPS Consumer / User, Other target groups: housewife, Specific sub-group: chef

Client / Manufacturer

Milky Way Base

Milky Way Base
Taichung, Taiwan

Design

Image studio Advertising Co., Ltd.

Image studio Advertising Co., Ltd.
Taichung, Taiwan

Chen Chian Hung, Chen Chih Hao