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Moutai Chun(1992) / Beverage packaging

Moutai Chun(1992)
Moutai Chun(1992)

Discipline: Packaging

Discipline: Packaging

The Chishui River has innumerable twists and turns. During the Han Dynasty, after Emperor Wu praised it as “luscious”. This is the birthplace of Moutai Chun liquor. The designers of the bottle and packaging decided to integrate the meandering form of the Chishui River in the design. Its graceful curves not only convey a gentle feeling visually, but extend an invitation to taste the contents. The river winds from the lip to the bottom of the bottle, symbolizing the flow and growth of the Chishui River, the precious source and specific spirit of Moutai Chun.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Kweichow Moutai Distillery Group

Kweichow Moutai Distillery Group
Renhuai, China

Design

Shenzhen Qianhai Blueprint Culture

Shenzhen Qianhai Blueprint Culture
Shenzhen, China

Li Jianghui, Zhou Shunbo, He Junhua, Wang Yang, Xiong Huanqun

Design

Shenzhen Jinjia Group Co., Ltd.

Shenzhen Jinjia Group Co., Ltd.
Shenzhen, China