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City Herbs / Health foods

City Herbs
City Herbs

Discipline: Communication

Discipline: Communication

City Herbs is a brand established by a professional biotechnology team which launched a product series of hundreds of herb essences. The logo design was inspired by the Chinese character “FU”, also a part of the brand name, and is surrounded by a circle similar to a classic round Chinese window. It also symbolizes an open window to human bodies. A closer view of the logo reveals interesting images, such as a test tube, a magnifying glass and genetic codes. The dominating black and light green represent the brand spirit and the essences extracting from herbs.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

FECO Biotechnology Co., Ltd.

FECO Biotechnology Co., Ltd.
Taipei, Taiwan

Design

Fengworks Design Office

Fengworks Design Office
Taipei, Taiwan

Wei-Tang Feng (Creative Directior), Wan-Ling Tseng (Art Directior)

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