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Mr. Pip's Double Cross / Board game packaging

Mr. Pip's Double Cross
Mr. Pip's Double Cross
Mr. Pip's Double Cross
Mr. Pip's Double Cross
Mr. Pip's Double Cross

Discipline: Packaging

Mr. Pip's Double Cross
Mr. Pip's Double Cross

Discipline: Packaging

Double Cross is a new take on the classic dice game known under many names, including Liar's Dice, Bluff and Mexicali. The packaging needed to be versatile for shipping, to be intuitive at the point of sale, and to highlight the brand's commitment to creating “fewer better things”. The two halves made of pulp cardboard can be shipped stacked. The tessellating form reduces the shipping and storage volume by one-third, and has an iconic look at the point of sale. Rubber bands allow users to open the packaging at the point of sale without damage. The biodegradable pulp can be recycled, or will decompose, representing a reduction in waste for future generations.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

The jury was won over by the sculpture-like shape and outstanding shelf performance. Modularly stackable in a creative way, the product itself also doubles as a piece of art for display. The creative use of paper pulp for the outer skin and the graphics playfully communicate. Overall a memorable and well-executed product.
Gold-Statement
Client / Manufacturer

Mr. Pip

Mr. Pip
El Segundo, CA, United States

Design

Pip Tompkin Design

Pip Tompkin Studio
El Segundo, CA, United States

Pip Tompkin, Denny Liao, Samuel McClellan, Madison Smith, Wantana Pojanaporn, Ella Jeong, Jarett Volkoff

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