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Concentrated Performance / Trademark and Logo Design

Concentrated Performance
Concentrated Performance

Discipline: Communication

Discipline: Communication

The brief was to design a logo that works equally well for all products and in every medium – while retaining the existing brand’s invaluable recognition potential. The redesign, undertaken with caution, ensures that identity-forming elements find their way into the new 3D-capable logo. They transport the brand values of passion, precision and confidence. In addition to the modern logo, a strong master brand was developed to represent current and potential commodity groups in a powerful manner. The brands that belong to Völkl – Dalbello, Marker and the B2B brand MDV Sports – were subtly integrated into the new look and feel.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Marker Völkl International GmbH

Marker Völkl International GmbH
Basel, Germany


GREY Group

Grey Germany / KW43 Branddesign
Düsseldorf, Germany

Prof. Rüdiger Goetz, Marc Schäde, Jürgen Adolph Michael Rewald (Beratung), Claudine Bosshammer (Beratung)

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