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Y (special issue) / Magazine

Y (special issue)
Y (special issue)

Discipline: Communication

Discipline: Communication

Y is the German Army's principal medium of internal communication. The mission of Y is to keep troops informed, as well as providing some political education. Once a year, a special edition of Y covers a single theme. In 2016, the topic of this special edition was “The Supreme Sacrifice – Death and Injury”. It is a deliberate confrontation with a difficult topic. The goal was to handle it with particular sensitivity while also ensuring that the content was clear and unbiased. The design expresses this commitment. The layout allows the reader space to reflect on and process the content that is being presented.

  • TARGET GROUPS Public Sector / Government, Other target groups: internal, Specific sub-group: predominantly male soldiers, but also their friends and relatives, civilian contractors, reservists

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Bundesministerium der Verteidigung

Bundesministerium der Verteidigung
Berlin, Germany

Design

C3 Creative Code and Content GmbH

C3 Creative Code and Content GmbH
Berlin, Germany

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