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KNU Hospital / Corporate identity

KNU Hospital
KNU Hospital

Discipline: Communication

KNU Hospital

Discipline: Communication

The Kyungpook National University Hospital's character system was developed to meet the specific needs and conditions of a hospital. There is an organic linkage between the icon system of the hospital and the pictogram system, which produces a consistent identity-strengthening effect in its many usages, from promotional images to directional systems. The main advantage of this character system is that it combines the requirements to provide a clear and unique identity with numerous practical and attractive effects. The design is also flexible thanks to the integration of icons and pictograms.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

KNU Hospital

KNU Hospital
Daegu, South Korea

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Design

Design Studio Y

DesignStudioY
Daegu, South Korea

Lee Kyong Yong, Lee Ae Ji, Lee Yu Ri, Kim Hye Min

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