Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Clariant / Virtual reality


Discipline: Communication

Discipline: Communication

The European Coatings Show in Nuremberg is the world’s largest trade fair for paints and pigments. Clariant wanted to design an unforgettable experience for its visitors. Their aim was to move away from display cases cluttered with information, and instead create an immersive experience. Using VR they transported visitors to a galaxy of colors in which they made their own screen in the form of the Clariant trademark before designing it with virtual tools. The sight of numerous visitors standing open-mouthed with amazement was confirmation that the experience was an outstanding success.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: fair and exhibition

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Clariant International Ltd.

Clariant International Ltd.
Pratteln, Switzerland


Fuenfwerken Design

Fuenfwerken Design AG
Wiesbaden, Germany

Go to profile