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Clariant / Virtual reality

Clariant
Clariant

Discipline: Communication

Discipline: Communication

The European Coatings Show in Nuremberg is the world’s largest trade fair for paints and pigments. Clariant wanted to design an unforgettable experience for its visitors. Their aim was to move away from display cases cluttered with information, and instead create an immersive experience. Using VR they transported visitors to a galaxy of colors in which they made their own screen in the form of the Clariant trademark before designing it with virtual tools. The sight of numerous visitors standing open-mouthed with amazement was confirmation that the experience was an outstanding success.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: fair and exhibition

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Clariant International Ltd.

Clariant International Ltd.
Pratteln, Switzerland

Design

Fuenfwerken Design

Fuenfwerken Design AG
Wiesbaden, Germany

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