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The European Coatings Show in Nuremberg is the world’s largest trade fair for paints and pigments. Clariant wanted to design an unforgettable experience for its visitors. Their aim was to move away from display cases cluttered with information, and instead create an immersive experience. Using VR they transported visitors to a galaxy of colors in which they made their own screen in the form of the Clariant trademark before designing it with virtual tools. The sight of numerous visitors standing open-mouthed with amazement was confirmation that the experience was an outstanding success.
Clariant International Ltd.
Fuenfwerken Design AG