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Ads, trade shows, catalogues, mailings, websites, CDs, bags, signs, packaging, clothing. 50,000 products, with another 1,000 every year. Translations for 25 different countries. Usually just a short space of time from the briefing until the production deadline. Apart from clear basics, the igus® corporate design manual shows how design can be used to confront nasty, overloaded briefings, allowing for a straightforward, reduced concept to emerge. igus® produces polymer products for industry requiring some explanation plastics for longer life.