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Keep Walking China / Beverage packaging

Keep Walking China
Keep Walking China

Discipline: Packaging

Discipline: Packaging

This limited Edition of Johnnie Walker was designed for the Chinese New Year 2017 Festival. The 750-ml bottle is limited to 888 sets. Johnnie Walker’s messages of ‘keep walking’ and ‘inspire personal progress’ are delivered through the limited-edition design. Johnnie Walker’s arrival in China symbolizes how, for thousands of years, China has drawn upon outside influences to further flourish and grow culturally.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Diageo China

Diageo China
Shanghai, China



Seoul, South Korea

Jeeeun Lee (Project Management), Eunjeong Oh (Art Direction), Yerim Nam (Art Direction), Junghwa Lee (Account Management)

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