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Waternet is responsible for all of the water around Amsterdam, including its canals. To control the increase of pleasure boating, Uselab designed the new VaarWater app. While Waternet wants to reduce trouble on the canals, boat users just want to have a good time, taking their boat out whenever they feel like it, without hassle or rules. Because it is context-sensitive, the app avoids overloading boat users with irrelevant information but instead corresponds to what they want at the moment. It also creates an environment in which the user is sensitive to Waternet’s messages, by communicating traffic rules clearly without patronizing.