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Störtebeker Growler / Beer packaging

Störtebeker Growler
Störtebeker Growler

Discipline: Packaging

Discipline: Packaging

Growler is a new addition to Störtebeker‘s "Eisbock" beer series. The design and product concept are innovative, distinctive, and sustainable! The bottle‘s shape was specifically developed for this product and in combination with its embossed logo allows a unique visual and haptic experience. Customers can only purchase a bottle at Hamburg‘s Elbphilharmonie and reuse it to get a refill at any time. The red flag has a secondary use as a metallic paper clip and improves customer retention. Lastly, the carrying handle is made from recycled cardboard and rubber bands secure the bottle for transport.

  • TARGET GROUPS Consumer / User, Specific sub-group: visitors of the Störtebeker flagship store in the Elbphilharmonie Hamburg

  • TARGET REGIONS Europe, Specific country/region: Hamburg, Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Störtebeker Braumanufaktur GmbH

Störtebeker Braumanufaktur GmbH
Hansestadt Stralsund, Germany

Client / Manufacturer

PAPACKS Sales GmbH

PAPACKS Sales GmbH
Cologne, Germany

Design

wertmarke hamburg GmbH

wertmarke hamburg GmbH
Hamburg, Germany

Tim Wilberg

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