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YT SILK / Brand identity

YT SILK
YT SILK

Discipline: Communication

Discipline: Communication

YT Silk is the first scarf brand based in Suzhou, China's traditional silk-making capital. All products are made from natural silk and the company is ISO 9001 certified. This was the only Chinese brand to become an official silk scarf supplier for Expo Milano 2015. The design is based on the two Chinese characters for Yitang (YT). The curvature of silk is expressed in each character stroke and a threaded needle weaving in and out unites the logo design.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

YT SILK

YT SILK
Suzhou, China

Design

Proad Identity

Proad Identity
Taipei, Taiwan

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