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spiegels GmbH & Co. KG / Corporate identity / brand identity

spiegels GmbH & Co. KG
spiegels GmbH & Co. KG
spiegels GmbH & Co. KG
spiegels GmbH & Co. KG
spiegels GmbH & Co. KG

Discipline: Communication

spiegels GmbH & Co. KG
spiegels GmbH & Co. KG

Discipline: Communication

This new brand identity helps architects, office planners and clients to gain an adequate impression of the brand based on four key principles 1) the formal philosophy of product development, 2) the individual customization of manufacturing, 3) highest quality material derived from the best resources, and 4) thought-out functionality for more comfort. These principles lay the groundwork for spiegel's mission to reflect brand and product range in an unmistakable way. Products are sorted in a world of colors while illustrations and typography strengthen the character of each individual item.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: Architects, Interior Designers

Client / Manufacturer

Spiegels GmbH & Co. KG

Spiegels GmbH & Co. KG
Nettetal, Germany

Design

ZWEIPRO Kommunikationsdesign

ZWEIPRO Kommunikationsdesign
Düsseldorf, Germany

Robert Borgovan, Patrick Verhamme, Lea Wigger, Marius Günter

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