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REEJI Shanghai Face Type / Font design

REEJI Shanghai Face Type
REEJI Shanghai Face Type

Discipline: Communication

Discipline: Communication

Shanghainese, as the soul of “Hai Pai” culture, is a dialect formed in the long history of Shanghai, and carries the pulse, memory, and echo of the city. Having evolved over 5,000 years of Chinese history and Shanghai local culture, Shanghai Face Type refers to the missing elements of Shanghainese. According to the standard of the Chinese character font, Shanghai Face Type features a collection of more than 9,000 characters. Individually, each character is a work of art. Take for example the character Hai, whose outline represents the coastline of the city.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups: advertisement

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Shanghai Ruixian Creative Design

Shanghai Ruixian Creative Design
Shanghai, China

Design

Shanghai Ruixian Creative Design

Shanghai Ruixian Creative Design
Shanghai, China

Lu Lai