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Urban Loft / Live event

Urban Loft
Urban Loft

Discipline: Interior Architecture

Discipline: Interior Architecture

Siemens Home Appliances presented a completely networked kitchen at the 2016 IFA consumer electronics trade fair. What’s the secret recipe for making innovative connectivity interesting and acceptable to the public? Siemens' answer was Mykie – a personal kitchen assistant of the future that engaged with curious guests – with gestures, movements, and language. But this wasn’t all that visitors could explore. Instead of setting up different product areas, the brand’s other innovations were staged in an Urban Loft. This gave visitors the chance to feel at home in the digital world of the future. This trade show booth focused just as much on people as it did on technological innovations.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

BSH Hausgeräte GmbH / Brand Siemens

BSH Hausgeräte GmbH
München, Germany

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München / Hamburg, Germany

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