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Tool Box Eau de Toilette / Perfume packaging

Tool Box Eau de Toilette
Tool Box Eau de Toilette

Discipline: Packaging

Discipline: Packaging

The design brief was clear and tough at the same time: “to create a luxury product meant for the Persian Gulf region with an obviously masculine personality.” A distinguished-looking pack of Eau De Toilette that was crafted around principles of ‘Masculinity meets luxury’ where everything – from name to packaging design to material – were kept quite androgenic. Hence, we integrated two basic thoughts – shape and color – and transformed it into a robust design that expresses masculinity in a captivating manner. TOOLBOX was derived from the ‘shape concept’ of an industrial nut that served here as the symbolic representation of Man, a stud.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Saudi Arabia

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Emper Perfumes & Cosmetics

Emper Perfumes & Cosmetics
Dubai, United Arab Emirates


Sol Benito

Sol Benito
Mumbai, India

Vishal Vora (RD), Janak Vora

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