Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Century / Poster

Century
Century
Century
Century

Discipline: Communication

Century' was designed to celebrate the 100th anniversary of the iconic coke bottle. The classic outline of the bottle was simply captured, ingeniously rotated, and repeated to create an abstract picture of a landscape of many mountain ridges. The Coca Cola red and the gradient colors strengthen the branding while inserting a touch of magic, quietness, and magnificence, bringing the audience a memorable image and feeling that is both real and unreal. Both the cultural popularity and the natural eternality were perfectly mixed into a single framing.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: China

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

SECStudio

SECStudio
Kunshan, China

Design

SECStudio

SECStudio
Kunshan, China

Zihan Chen