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Berg & Berg / Visual Identity

Berg & Berg
Berg & Berg

Discipline: Communication

Discipline: Communication

Berg & Berg are a Swedish manufacturer of wood flooring. The corporate design covers, firstly, the characteristics of the product – with Berg & Berg floors you receive 3-layered wood flooring as seen in the logo and layout (three-part separation of each page size). Secondly, Sweden, their country of origin, has great importance for their identity: That popular Swedish red, for painting houses, of course, has been elevated to become their corporate colour. Scandinavia’s typical “Allemansrätten” is the key to our brochure. Shoes, politely removed by visitors upon entering a Swedish home, host the photography each step of the way. Pictures of natural floors reaffirm the fact that Berg & Berg deal exclusively with natural products. And to top it all, no cover-ups! Instead, full clarity.

Client / Manufacturer

AB Berg & Berg

AB Berg & Berg
Kallinge, Sweden

Design

Heine Warnecke Design

Heine Warnecke Design GmbH
Hannover, Germany

Dirk Heine, Cord Warnecke

GO TO PROFILE
Design

Eberhard Franke (Fotografie)

Eberhard Franke (Fotografie)
München, Germany