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The enterprise portal boasts a comprehensive range of information and positions Deutsche Bahn AG (German Railways) as a modern service provider for mobility and logistics solutions. A single point of entry to four topic-based portals clearly manages the content complexity of this internet presence. Highly intuitive user guidance ensures the corporations individual target groups can access relevant information with ease and efficiency. The corporate design and offline communications have been adapted for the internet and were then elaborated further to satisfy the mediums special requirements. The portals visual design is flexible, scalable and modular. A clear visual page structure further supports the information architecture. User-centred content presentation as well as a stringent accessible design thus foster German Railways customer-friendly corporate image.
Deutsche Bahn AG
IBM Deutschland GmbH
IBM e-business Innovation Center
Kristjan Kristjansson, Antje Kruse-Schomaker, Renate Mittelstraß