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Konzernportal Deutsche Bahn AG - www.db.de / Website

Konzernportal Deutsche Bahn AG - www.db.de
Konzernportal Deutsche Bahn AG - www.db.de

Discipline: Communication

Discipline: Communication

The enterprise portal boasts a comprehensive range of information and positions Deutsche Bahn AG (German Railways) as a modern service provider for mobility and logistics solutions. A single point of entry to four topic-based portals clearly manages the content complexity of this internet presence. Highly intuitive user guidance ensures the corporation’s individual target groups can access relevant information with ease and efficiency. The corporate design and offline communications have been adapted for the internet and were then elaborated further to satisfy the medium’s special requirements. The portal’s visual design is flexible, scalable and modular. A clear visual page structure further supports the information architecture. User-centred content presentation as well as a stringent accessible design thus foster German Railways’ customer-friendly corporate image.

Client / Manufacturer

Deutsche Bahn AG

Deutsche Bahn AG
Berlin, Germany

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IBM Deutschland GmbH
IBM e-business Innovation Center
Hamburg, Germany

Kristjan Kristjansson, Antje Kruse-Schomaker, Renate Mittelstraß

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