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Audi Digitization / Trade fair booth

Audi Digitization

Discipline: Interior Architecture

Audi Digitization
Audi Digitization

Discipline: Interior Architecture

Connectivity has a huge impact on the automotive industry. That is why Audi made this issue part of their philosophy and communication. To express this at trade fairs is a special challenge. Objective: to build a digital, interactive booth, so that visitors could really dive into the digitally connected Audi world. The “Cloud” was launched at the Paris Auto Show 2016. Part of the challenge was to create a modular booth that could be reused at other exhibitions and rebuilt to any size. Visitors brought the booth to life with their Audi Experience Pass, an interactive format for the smartphone.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Courageous and iconographic, this is a vision of the future. This exhibition space showcases digitalization and networking as a space-forming cloud bearing information technology. Modular and easily adaptable, this trade fair booth has the interactive potential to become an event in its own right.
Gold-Statement
Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

SCHMIDHUBER

SCHMIDHUBER / MUTABOR
München / Hamburg, Germany

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