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Connectivity has a huge impact on the automotive industry. That is why Audi made this issue part of their philosophy and communication. To express this at trade fairs is a special challenge. Objective: to build a digital, interactive booth, so that visitors could really dive into the digitally connected Audi world. The “Cloud” was launched at the Paris Auto Show 2016. Part of the challenge was to create a modular booth that could be reused at other exhibitions and rebuilt to any size. Visitors brought the booth to life with their Audi Experience Pass, an interactive format for the smartphone.
SCHMIDHUBER / MUTABOR
München / Hamburg, Germany