Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DAB bank Toolkommunikation / Flash animation/video

DAB bank Toolkommunikation
DAB bank Toolkommunikation

Discipline: Communication

Discipline: Communication

The objective was to make customers at the DAB bank aware of the complex information tools available to them and inspire people to use them. This was to be accomplished in an easily understood, attention-grabbing manner.
wob created the solution, from the original idea, design and copy to the programming, in the form of an interactive online film. German actor Til Schweiger plays the role of a DAB bank customer who, while relaxing in a movie theatre seat and munching popcorn, listens to explanations on the extensive array of information tools. In the process an informative and entertaining dialogue develops between him and the on-screen presenter. Through the communicative structure of the film the viewer feels transported from the internet page to the cinema, becoming personally involved in the dialogue.

Client / Manufacturer

DAB bank AG

DAB bank AG
München, Germany


wob AG

wob AG
Viernheim, Germany