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The objective was to make customers at the DAB bank aware of the complex information tools available to them and inspire people to use them. This was to be accomplished in an easily understood, attention-grabbing manner.
wob created the solution, from the original idea, design and copy to the programming, in the form of an interactive online film. German actor Til Schweiger plays the role of a DAB bank customer who, while relaxing in a movie theatre seat and munching popcorn, listens to explanations on the extensive array of information tools. In the process an informative and entertaining dialogue develops between him and the on-screen presenter. Through the communicative structure of the film the viewer feels transported from the internet page to the cinema, becoming personally involved in the dialogue.
DAB bank AG