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The new 911 GT2 RS / Porsche website special feature

The new 911 GT2 RS

Discipline: Communication

Discipline: Communication

The new 911 GT2 RS is the perfect driving machine, offering maximum performance. The goal of the special website feature was to set the stage digitally for an exceptional vehicle. A thrilling meeting between two pioneers who share the same character traits: The 911 GT2 RS meets parkour founder David Belle. Users can experience performance in an exciting context and immerse themselves in two perspectives of the story. Gripping imagery, visual effects, and an individual presentation for each device with an innovative navigation concept maximize the user experience. An average user retention time of 8 minutes per chapter testifies to the success of this feature.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

UDG United Digital Group

UDG United Digital Group
Hamburg, Germany

Martin Spies, Michaela Heidl, Benjamin Pausch, Samantha Landgrebe, Christian Edelmann, Julian Armbruster, Niko Rukavina, Kadir Karakadilar, Dominik Nagel

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