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The 911 Turbo S Exclusive Series is unique, shaped by craftsmanship and limited to 500 vehicles. The goal of our campaign was to give Porsche fans worldwide a feel for its exclusivity and rarity. At the same time, we offered them the chance to discover the vehicle. A completely new live experience: Two camera-equipped industrial robots frame the vehicle in an installation at the Porsche Museum in Zuffenhausen. Users individually control the livestream after booking one of the limited spots on the campaign website. By combining installation, livestream, and individual control to discover the real vehicle, we’ve created a one-off personal experience.
Dr. Ing. h.c. F. Porsche AG
UDG United Digital Group
M. Spies, F. Burr, T. David, J. Armbruster, J. Weil, T. Dang, L. Berberich, M. Grimm