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911 Turbo S Exclusive Series / Website feature

911 Turbo S Exclusive Series

Discipline: Communication

The 911 Turbo S Exclusive Series is unique, shaped by craftsmanship and limited to 500 vehicles. The goal of our campaign was to give Porsche fans worldwide a feel for its exclusivity and rarity. At the same time, we offered them the chance to discover the vehicle. A completely new live experience: Two camera-equipped industrial robots frame the vehicle in an installation at the Porsche Museum in Zuffenhausen. Users individually control the livestream after booking one of the limited spots on the campaign website. By combining installation, livestream, and individual control to discover the real vehicle, we’ve created a one-off personal experience.

Discipline: Communication

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Fabulous! A real object – in this case the Porsche 911 Turbo S Exclusive – is combined with the virtual world of the Internet. The technically complex implementation is impressive, and the live installation on top of the Porsche Museum is a special highlight.
Gold-Statement
Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

UDG United Digital Group

UDG United Digital Group
Hamburg, Germany

M. Spies, F. Burr, T. David, J. Armbruster, J. Weil, T. Dang, L. Berberich, M. Grimm

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