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Online tool to visualise the Internet activities of the community members of Follow-your-own-star.com, the market launch campaign for the Mercedes-Benz A-Class. The aim is to present information from log-file tables and their complex interrelationships in a clear and understandable way and to increase the effectiveness and efficiency of online marketing activities. The application shows the structure, dissemination and activities of the community members across Europe during the campaign period on a single screen.
SCHOLZ & VOLKMER