Schuhladen Sigrun Woehr / Interior Design/Visual Identity

For the last twenty years Sigrun Woehr has made a name for herself with her very special mix of sportive, girl-like and elegant clothes. For the opening of her new branch in Stuttgart, a shop was to be established which would serve as an ambitious stage for this program of shoes, accessories and clothes and which would nevertheless not arise fears of entering the place. At the same time the task was to make the thought of “great shoes in Stuttgart” synonym with the brand “sigrun woehr”.
The main challenge in designing the shop was to solve the rivalry between the small-part, object-like and often very colourful products and a memorable impression of space, which communicates the brand in a unique way. Space and visual identity, which was redesigned at the same time, form a unity.