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The adidas brand campaign Impossible is nothing became the basic idea of the image range of the 2004 business report. Famous athletes are portrayed in the context at their height of success, their background or their life circumstances. Zinedine Zidane, for example, comes from an area of Marseille notorious for its high violence and crime rate and Lloyd Townsing, an athlete disabled in an accident, managed to swim 100 m freestyle in 54.05 seconds. All life stories wrote sporting history and in their way support the claim Impossible is nothing. Following the medals of the 2004 Olympics in Athens which the business report gives an account of this year the cover was designed in the form of a medal with a relief stamp.