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Relaunch of the Blaupunkt website: www.blaupunkt.com
Development of a design style guide and localization of more than 25 country websites in 19 languages in Europe, Asia, South America, Australia and New Zealand. Developed by Pixelpark, the design conveys a spirit of globalism, innovation, youthfulness and dynamism. Users are “led” to the products via an emotional approach. The second stage offers information on the company and its products, with an additional focus on Internet services for the user based on user-friendly and uniform navigation. The emphasis lies in the different product segments and service components for consumers. New integrated features include the incorporation of the latest test reports and download options for selected Blaupunkt user’s guides.
Markus Hoppe, Sabine Hoppe