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:: This DIY product offers eye protection for people in the third world.
Item - a UV protection device which protects eyes from cataracts
Target - for people in the third world!
Material - a plastic soda bottle!!
:: Over 80 percent of blindness can be prevented through appropriate and on going treatment.
:: WHY the plastic soda bottle?
- It's transparent and blocks UV rays.
- It's reliable and a material that has been proven to be toxin free.
- It's a reusable & eco friendly resource.
:: Collaboration with Coca Cola company
- Exploit the company's skill at global marketing
- Exploit their global distribution network.
Seoul, South Korea