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Gottu Kannada, an initiative to make learning a language easier through conventional and unconventional ways of learning. Developing a process to make learning “Kannada” easier through different mediums by making it more interactive and easier to understand.Gottu Kannada aims to achieve that by proper marketing channels not only to advertise itself but also to impart knowledge, by using the environment, by targeting the interaction points, public places etc. Bringing different segments of the society together, a common vocabulary is required for communal harmony.