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HUG is a new type of smart living-care product inspired by traditional body pillow, ‘Jook-bu-in’. A variety of functions and application help you keep restful and comfortable sleep. ‘Jook-bu-in’ is a traditional body pillow made by bamboo. Its material is cool and resilient. Also, inside of it is hollow, so wind can pass through well. Ancestors hugged it when they go to sleep, to avoid the heat in the summer. HUG cools you when you’re hot, and warms you when it is cold. It analyzes your sleep and recommends you proper sleep time. Also, it can be used as a meditation supporting device. It provides whitenoise that relaxes you.
Seoul, South Korea
Seung Yeup Chung,
Seong Gon Jin,
Chae Rin Lee,