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The competition among universities is in full swing: who gets third-party funds, who gets the best students, who gets the best cooperation partners. Since the judgments of the quality of the German education system are rather reserved, the universities are challenged to more offensively display and communicate their potentials. While at the beginning of the 90s, university marketing was a mere footnote in administration, it has now been given top priority.
The yearbook is the publication for image and achievement of the Bremen University. Next to common information on the budget and student numbers as well as the usual list of alumni, the yearbook also reports about goals and assets.
The design of the yearbook reflects the self-confidence of Bremen University: modern and clear, structured and consistent in its contents.