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Structural transformations and changes of printing technology also effect the companies Asco Druck and Sturm Druck. Emanated from the crisis, the newly merged company Asco Sturm Druck has launched its printing knowledge, and the Gruppe für Gestaltung communicates this transformation by means of conceptualizing a magazine series.
Photographs of portraits as well as details from the everyday works normality of a printing company document the worksphere, also including interviews and essays. Due to the contributions realism, an emotionally bounding normality is established. However, not only in its contents the magazine serves a reference, but also especially in its layout. It demonstrates the recipient what his own advertising media could look like and stresses the fact that printing does not merely equal duplication, but means design, which creates communication.
Asco Sturm Druck GmbH
GfG / Gruppe für Gestaltung GmbH