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Clean water is luxury. With PURE we can enjoy and esteem the value of water.
It can filter the water, boil it or add carbon-dioxide to it. Every year more and
more people buying water in PET bottles. Which are only recycled at an
approximate 60% rate worldwide. We buy clean water in a bottle that will
later pollute the enviroment. PURE is an attempt to dissolve this contradiction.
of Art and Design