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MACSS / Product


M.A.C.S.S- Motion Activated Cyclist Safety System. A sensor married to a hologram lighting unit that is motion activated by the cyclist to increase their presence and prevent accidents. Placed close to the edge of the road, MACSS creates a virtual cycle lane where there isn’t one. This is particularly relevant in cities where cyclist deaths are high due to vehicles turning when a cyclist is in their blind spot.

Using seismic energy generated by the rumblings of traffic and stored within an internal battery, MACSS is self-sustaining and durable.

The holograms that project will provide a dramatic increase in visual presence for the cyclist.


Birmingham City University

Birmingham City University
Birmingham , United Kingdom