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After living one year in Indonesia and having a scooter accident, a question raised up in me: Why almost no one is wearing protective gear on a scooter in Indonesia, and why did I stop wearing it? I started whit these thoughts my research around the motivational and cultural circumstances of the Indonesian people. My goal was to create a campaign for ‘safe dressing’ on a bike. The communication is based on positive thoughts where living traditional elements are used, and the motivation is tailored for indonesians. Wearing safety garment in Indonesia can save lives and can define the life of families by avoiding a big financial and mental pres
Moholy-Nagy University of Art