Team Friedensallee 120 / Brochure

The Langebartels printing house consists of four companies that work independently but also cooperate to enhance their strengths.
The objective was to design an image folder for the printing house that would emphasize teamwork but also portray the individual companies as distinct entities. The result was the “Friedensallee 120 Team” umbrella brand, derived from the companies’ location on a well-known street in Hamburg. We developed an elaborate “pop-up folder” in the form of a “rally book” based on the idea of “4 companies – 4WD.” The crowning item is a pop-up car that folds out automatically thanks to a system of pre-installed rubber bands – an impressive illustration of the companies’ competence.