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akf geschäftsbericht 2003/2004 / Annual report

akf geschäftsbericht 2003/2004

Discipline: Communication

Discipline: Communication

The bank summarizes its business year in figures and statistics. The optimism behind the “facts” is only apparent to the expert reader.
An individual image language – independent of illustrations – of surfaces and colors reveals the “emotional” space behind the facts.
The graphics utilize the stylistic approach of exaggeration. They are a caricature of reality without being a lie. Friendly colors and shapes illustrate the figures and activities beyond their actual factual content. They represent the overall positive situation of the bank.
The text pages correspond with the graphics. Dispensing with paragraphs, the content is logically arranged by means of color, changes in typeface and paragraph symbols, allowing the copy to congeal into its own surface. The restriction to just one point size and two typefaces gives the text a sovereign, natural appearance.

Client / Manufacturer

akf bank GmbH & Co. KG

akf bank GmbH & Co. KG
Büro für Design Petra Hattab, Düsseldorf, Germany
Wuppertal, Germany


herzogenrathsaxler design

herzogenrathsaxler kommunikationsdesign
Düsseldorf, Germany

Matthias Herzogenrath, Margarethe Saxler

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