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The General Directory from Hermann Schmidt Publishing House Mainz appears yearly to coincide with the Frankfurt Book Fair. With the aid of the finest typography, high-quality cover paper, raised and lowered embossments and a variety of heat-seal films, the designers from strichpunkt have turned the catalogue into a White Album living up to its title For the Love of Books in every way in addition to statements on the passion for reading in white on white, on the front and inside pages is a small heart that, thanks to plenty of watering, gradually grows into the company signet, an Aldus leaf. That all passions need much care is well known to the publishing house and designers alike the bibliophile nature of the work being testimony to this, despite its high print run.