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The mobile communications market is marked by fierce competition around the world. Most manufacturers are trying to position themselves as lifestyle leaders, and their market presence is becoming increasingly similar. The mobile communications division of Siemens AG has taken another route, drawing on its traditional strengths: outstanding technology and timeless design. It is precisely this combination that makes its mobile phones so unique. The newly developed design principle demonstrates the brands promise: Designed for life. Called Iconic Design, this principle focuses on the products themselves. The mode of product portrayal is derived from fashion photography and presents each mobile phone as an aesthetic experience. The exclusive combination of design and technology in every Siemens (MD) handset is reflected in visual design.
Siemens Communications (MD)
Heike Albig, Daniel Thoma, Luca Iaconelli, André Metzen