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The brand of the product is aimed for elder and children market either for the elders to used them in worshipping Gods, or for children to eat. The snack symbolizes the meaning that one can live a long life after eating the Taiwanese rice crispy, for it is used as the offering when worshiping the Jade Emperor, so it is named as ‘one-bite-long-life Taiwanese rice crispy’
The way for savoring this tasting snack is remade, and the product itself is altered from the traditional one as it is molded into an ancient bronze-wall shaped rice crispy, with round exterior and squared interior symbolizing the meaning of dispelling the evil.
Cheng Shiu University
No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan (R.O.C.),, Taiwan