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To reposition the paper for an upmarket audience, without looking like a rip off of the Sunday paper from competitor Frankfurter Allgemeine Sonntagszeitung.
The Welt am Sonntag will adopt a more modern, personal and credible viewpoint. Who says a Sunday paper can’t be more sophisticated?
Christoph Keese, the paper’s editor-in-chief, becomes Germany’s the “Editor of the Year” for managing the successful relaunch.
Axel Springer AG