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Die Bahn macht mobil / Annual report

Die Bahn macht mobil

Discipline: Communication

Die Bahn macht mobil

Discipline: Communication

The challenge:
Create fascination and forward spin for a restructured company and a traditional mode of public transportation.
The concept:
An honest view of company performance, without the back-patting usually found in glossy corporate communications.
The result:
An unvarnished look at the railroad’s low-tech past and high-tech future, convincing readers that a train trip is long overdue.

Client / Manufacturer

Deutsche Bahn AG

Deutsche Bahn AG
Berlin, Germany

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Editorial & Corporate Communication GmbH
Berlin, Germany