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Since 1901 Hansgrohe produces good “Bathroom Ideas”. Many of them being that good, they became worldwide standards for the whole sanitary trade. To make this fact obvious to the public, it takes just four little letters: H-A-N-S – virtually the “genetic code” of Hansgrohe. For a premiere one chose the most important event to the industry, the ISH 2005 in Frankfurt. Here, at the biggest sanitary fair in the world, the “Hans” campaign could prove its practicability and flexibility. For it is the details that make an achievement, declining the means of advertising from poster to give-away.
Dieter Brucklacher (Creative Direction), Marcus Berner (Art Direction), Andreas Sauer (Text), Manfred Amos (Beratung)