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A newly designed product catalogue for the premium brand of Gaggenau within the scope of the company’s new, internationally binding communication campaign. Featuring a b/w design that is typical to the brand, with colour employed only as a highlighting tool or to present products. A congruence exists with all other media deployed – primarily ads, image and information brochures as well as the Internet.
Gaggenau Hausgeräte GmbH
Prof. Gerwin Schmidt
Ateliergemeinschaft für visuelle Gestaltung
Gerwin Schmidt, Timo Thurner