UMA-P / Smart bike light(product)

The aim of UMA-P is to build up the connection between user and smart bike for motivating a eco-friendly transportation. More biking in the city will surely reduce traffic jam, carbon dioxide and promote a healthier living style. So we designed it in ordor to provide an unique experience for bike user.
UMA-P have its own interaction style which is gradually influenced by the environment and user habits collaboratively. It will perform its machine personality strongly or weakly based on the user feedbacks and other smart products, which are called ‘companions’, nearby so that users can show biking styles through UMA-P by theirselves.