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Panasonic Rotational Launcher Menu Series / Mobile phone user interface

Panasonic Rotational Launcher Menu Series

Discipline: Communication

Discipline: Communication

Panasonic Rotational Launcher Menu Series was developed with a vision to enable “Freedom of Access” where machine compromises for its users to solve the complex mobile phone menu operation in a most “efficient” and “thoughtless” method. It resolves the operational complexity caused by the ever increasing features incorporated in the menu structure while providing feasibility for devices with 2-way, 4-way and 5-way navigation keys. The implementation of Artificial Intelligence provides users with complete flexibility where icons are reallocated according to the frequency of features executed by the users ultimately tailoring the menu structure for the individual lifestyle.

Client / Manufacturer


Panasonic Mobile Communications Co., Ltd.
Mobile Terminal Division 2
Yokohama, Japan

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Matsushita Electric Industrial Co., Ltd.

Matsushita Electric Industrial Co., Ltd.
Panasonic Design Company, AVCN Mobile Group, Interaction Team
Yokohama, Japan

Madori Kuroda, Peter Lee, Narumi Sazawa, Takahiro Iijima