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The “Design Concept Motion Image” was produced as an integral part to build and communicate Panasonic Mobile’s interactive brand personality as well as to promote their brand new range of mobile products for the year 2005. Panasonic Design Company has engaged in visualising the mobile brand design concept keys with an aim to bring forth an overture that would be a precursor to a new stage in communication to be exhibited in the future. The “freedom of connectivity” and “individually personalised” characteristics of mobile culture is expressed by progressively composing simple and refined graphic elements into audio visual motion graphics that abundantly utilises traditional Japanese colours exuding interactive value for a brand that releases manufactured products as a medium of communication.
Panasonic Mobile Communications Co., Ltd.
Mobile Terminal Division 2
Matsushita Electric Industrial Co., Ltd.
Panasonic Design Company, AVCN Mobile Group, Interaction Team
Takahiro Iijima, Akiyuki Ishida, Madori Kuroda
Standard Series Inc.